How is new media changing presidential politics? The Social Media Presidency explores how Twitter, Facebook, and other new media tools are changing the way presidents interact with the traditional press and the general public. Presidents may no longer be completely reliant on the press to disseminate a message. Rather current president Barack Obama appears to be setting a new trend for future presidents -- crafting and delivering their own exclusive messages to the general public. The Social Media Presidency investigates this new possibility and the transforming effects it might bring to presidential communication.
Nick Smith The Social Media Management Handbook. Everything You Need To Know To Get Social Media Working In Your Business
How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
Neal Schaffer Maximize Your Social. A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Peter Scott R. Auditing Social Media. A Governance and Risk Guide
Practical, big-picture guidance toward a mastery of social media benefits and the risks to avoid Packed with useful web links, popular social media tools, platforms, and monitoring tools, Auditing Social Media shows you how to leverage the power of social media for instant business benefits while assessing the risks involved. Your organization sees the value in social media and wants to reach new markets, yet there are risks and compliance issues that must be considered. Auditing Social Media equips you to successfully partner with your business in achieving its social media goals and track it through strong metrics. Shows how to ensure your business has adequate metrics in place to capitalize on social media while protecting itself from excessive risk Reveals how to ensure your social media strategy is aligned with your business's goals Explores the risk and compliance issues every business must consider when using social media Includes a sample audit program Auditing Social Media is the one-stop resource you'll keep by your side to clear away the confusing clutter surrounding social media.
Effect of Social Media on Crowd Funding Project Results
Crowdfunding is a form of collaborative social media. Even though crowd funding can function without social media, this phenomenon has developed greatly with the advance of social media. The studies in entrepreneurship and finance established connections between startup projects and social ties. However, the impact of social media on crowdfunding is still lightly studied in academic literature. The purpose of this thesis is to define the influence of social media on crowdfunding. In particular, this research studies the connections between social media assets such as the social media followers and the social media seals of approval and crowdfunding results such as the delivery of the funding target, the fundraising total, and the number of backers. The value of this research is that it explores the underlying mechanism of social media influence on crowdfunding results and helps individuals and businesses involved in crowdfunding projects identify factors of success and predict results for their projects.
The last couple of years, two of the main topics covered by the media were the financial crisis and social media. With examples of stable banks turning into bankrupt businesses the interest was quickly captured to research this. Was it true that social media could make banks collapse? This research has been conducted to find out which relationship exist between social media and the Dutch financial sector. The report focuses on the image of the financial sector before and during the crisis and on the application of social media as a communication tool. To obtain data and information of customers a survey has been conducted for this research. Recommendations are given for financial institutions on how to apply social media in their internal and external communication strategy and accordingly in their communication activities.
The Language of Social Media: Identity and Community on the Internet
This timely book examines language on social media sites including Facebook and Twitter. Studies from leading language researchers, and experts on social media, explore how social media is having an impact on how we relate to each other, the communities we live in, and the way we present a sense of self in twenty-first century society.
The emergence of social media has given new perspectives for entrepreneur in adopting the new technology for business purposes. This research adopts the technology acceptance model (TAM) in investigating the mediation effect of perceived ease of use on entrepreneurs’ personality and tendency to adopt social media. This study also focused on the young generation as the future of young entrepreneurs who were holding the entrepreneurial personality (innovative, risk-taker and flexibility), in adopting rapid changes of technology waves like social media. The results shows that perceived ease of use has an indirect influence on tendency to adopt social media whereas, the entrepreneurial personality reported to have a significant effect on the tendency to use social media. Contrary to the previous research which has limited the flexibility is not influencing the tendency to adopt technology system. Important implications on theory and practice are discussed.
Your no-nonsense guide to getting a job in social media Looking to snag a social media position? This fun and practical guide shows you how to stand out from the competition and land your dream job in social media. Inside, you'll find expert and easy-to-follow guidance on where you should look for a job in social media, how to research companies to target, the social media sites where you should be active, and much more. Plus, you'll get resume and cover letter writing tips, answers to tricky interview to woo potential employers, and advice on creating a valuable social media position within your current company. You will also benefit from sample resumes, resume templates, and videos available to download and view online. From SEO specialists to online community managers, social media positions are the latest buzz in the job market. As businesses have come to value the competitive edge that a strong social media presence can offer, these jobs have quickly evolved from short-term, peripheral positions to highly sought-after careers. With the help of Getting a Social Media Job For Dummies, job candidates in the social media sphere can hone their skillsets and stand head-and-shoulders above the crowd to not only land an interview, but to score a job in this exciting field. Position yourself wisely in a crowded and rapidly growing field Be active on key social sites Write a winning resume that gets your foot in the door Create a social media position in any company Packed with expert, authoritative information—and with a dash of humor thrown in for fun—Getting a Social Media Job For Dummies is your go-to handbook for landing a social media position.
The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.
Chris Brogan Social Media 101. Tactics and Tips to Develop Your Business Online
100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Melissa & Doug Мебель Гостинная (для викторианского дома), Melissa&Doug
Это так просто украсить вашу гостиную с помощью набора из 9 роскошных предметов мебели. Диван с приподнятым изголовьем и изящный шкаф - этот набор включает в себя достаточно предметов мебели, чтобы полностью обставить гостиную. Детально проработанная деревянная мебель ручной работы с обивкой, открывающимися ящиками и дверями! Набор идеально подходит для всех кукольных домов в масштабе 1:12 Размеры в упаковке: 22.8 x 27.9 x 8.4 см Возраст: от 6 лет
Александр Дюма. Собрание сочинений в 29 томах Книга 1. Сан-Феличе Книга 2. Эмма Лионна. Приключения Лидерика Книга 3. Шевалье де Мезон Руж. Асканио Книга 4. Шевалье д'Арманталь. Повести и рассказы Книга 5. Граф Монте-Кристо. Книга первая Книга 6. Граф Монте-Кристо. Книга вторая Книга 7. Виконт де Бражелон. Книга первая Книга 8. Виконт де Бражелон. Книга вторая Книга 9. Виконт де Бражелон. Книга третья Книга 10. Виконт де Бражелон. Книга четвертая Книга 11. Записки врача. Книга первая Книга 12. Записки врача. Книга вторая Книга 13. Двадцать лет спустя. Книга первая Книга 14. Двадцать лет спустя. Книга вторая Книга 15. Две Дианы. Книга первая Книга 16. Две Дианы. Книга вторая Книга 17. Сорок пять. Книга первая Книга 18. Сорок пять. Книга вторая Книга 19. Графиня де Монсоро. Книга первая Книга 20. Графиня де Монсоро. Книга вторая Книга 21. Женская война Книга 22. Королева Марго Книга 23. Три мушкетера Книга 24. Сальтеадор. повести и рассказы Книга 25. Графиня де Шарни Книга